The impact of artificial intelligence (AI) on modern advertising

Introduction

Today we are going to see what the impact of artificial intelligence (AI) can be on modern advertising. Can we consider the method as a good assistant or not? It should not be limited to slogans anymore.

Maybe until a few years ago, when we said to a business manager, “Why don’t you use artificial intelligence to improve your business?” We would probably get such an answer: “Come on, Dad, what is this kid playing?” Experience is important.” Experience!!

Of course, experience is important, but these days, when everything happens very quickly, the survival of the business depends on how quickly we can get new information and data and quickly summarize the contents and make a decision, or whether an assistant Be very precise.

I am Amin Pasdar and in this article, I will try to explain in a very simple language a series of features that help to optimize our ads. stay with me

Create advertising content with the help of Ai

Now, is the effect of artificial intelligence (AI) on modern advertising real or fake?

One of the most important challenges faced by experts in branding and marketing is advertising content.

These contents generally start from a brainstorming session and after passing through several levels of management and decision-making and general ups and downs, in the end, something less than 10% remains, which can hardly be used in advertisements.

Now, with artificial intelligence becoming stronger, we can easily do the first stage of brainstorming with a very high volume and speed, and finally have a final advertising idea.

Chat GPT, Gemini, Bing Ai

Today, as I am writing this article, there is almost no one in Iran who deals with computers and does not know at least one of these artificial intelligence, but what is the effect of these artificial intelligences on advertising?

Well, artificial intelligence answers everything, but the issue is, first of all, which one is stronger? And which one is easier to use?

The power of this artificial intelligence

In terms of power, if I want to look at these, then Chat GPT came first and made a lot of noise, but a few months ago, the head of open Ai officially admitted that Chat GPT has become a bit dumb and they are working to make it faster. to work However, Google’s artificial intelligence still has good speed and performance.

The convenience of this Ai

Google’s artificial intelligence (Gemini) is free on the day I am writing this article, but it will probably be paid for soon after the tests are finished.

But I am putting a link here that you can use open AI artificial intelligence for free but with a daily limit. (I use it a lot myself)

Chatgot.io

Advertising customization with Ai

The role of artificial intelligence in advertising customization
The artificial intelligence that I explained above can summarize all the elements of your campaigns and tell you the final result.

Give it elements such as KPIs, type of business strategy, business plan, and any other type of data you have so that it can produce a complete advertising campaign that includes user personas, advertising platforms, keywords, and all other classified data in one place. make it available to you

Ai in forecasting trends and market analysis

Suppose we want to launch a campaign, but before that, we have to do a lot of research and analysis, etc., to conclude that we want to make an advertisement for whom and how?

Well, now you can easily get this advertising campaign with Ai, and with a few lines of typing within 5 minutes, the results of a month’s research of a team of several people!!!